Team: Alexandra Carlo-Heidrich

Alexandra Carlo-Heidrich

Alexandra joined the PHX team in our Beverly Hills office in September 2023. She has a background in high-end custom residential and commercial projects, which she has worked on at multiple Southern California boutique architecture firms.

Prior to joining PHX, Alexandra served as a designer and project manager for Ryder Design and Architecture – a boutique firm located in Santa Monica, California. There, she learned the ins and outs of handling high-end projects and clients and was able to really hone in on her architecture and design skills, as well as her attention to detail and communication skills. With the firm being on the smaller end, she was very hands-on in all phases of design- from conceptual all the way to CA, and this helped shape her into the go-getter and leader she is today.

Alexandra is originally from Chicago, Illinois, and graduated with her Master’s in Architecture from Drury University. While in school, she completed two internships at boutique firms in Santa Barbara, California, which exposed her to the world of high-end custom residential, and she has been in love ever since.

Outside of architecture, Alexandra is a talented seamstress and owns and operates her own clothing brand called LüC Goosi. Her brand specializes in swimwear and resort wear, but she is already planning on bridging the gap into streetwear this year. She loves fashion and views her business as an extension of her love of all things design. Growing up she never knew how to decide between architecture and fashion, so she decided to pursue both, and has never been happier.