Golf Inc. Magazine hosted the Strategies Summit in Austin, Texas at the Omni Barton Creek Resort last week. The three-day summit featured more than 25 educational sessions, six networking events and a keynote featuring the biggest names in golf course management. The keynote speakers included Dana Garmany, CEO of Troon Golf and Eric Affeldt, CEO of ClubCorp and Jeehae Lee, Director of Business Strategy at TopGolf.
“We are excited to bring together the most powerful people in golf and the movers and shakers who are pushing this industry into the future.” said Jack Crittenden of Golf Inc. “We expect to once again deliver the highest-quality educational sessions in the industry.”
Our own Erik Peterson was asked to present an education session about how the Best Clubs make F&B a Success. Erik presented with BlueStar Resort & Golf’s, Steve Rosa and Kirk Kokoska. National surveys show that dining is the most important activity to a majority of club members. 90% of club members state they want their club to be their favorite place to dine. However, less than half of clubs achieve this. The key to making your club dining a success is branding. Jim Smith, Serving the Nation, has been in the business of branding club dining for years. Erik has worked with him on iconic club restaurants like Apache Steakhouse and Constantino’s at Desert Mountain, Red’s at The Wigwam and The Bench at Pebble Beach. It’s all about creating a story for the restaurant and sticking to it, just like our favorite standalone restaurants do. PHX also teamed up with John Cochran, of ClubDesign Associates, as exhibitor/sponsors at the Summit. PHX and ClubDesign have been partnering on numerous club remodels in California recently.